Media Executive

Sydney, New South Wales, au
Company: GroupM
Category: Management Occupations
Published on 2021-06-12 06:06:11
L'Atelier Australia is looking for a Media Executive to work across the portfolio of the world's leading luxury company. This is a rare opportunity to work at the absolute cutting edge of luxury marketing in one of the world's most exciting luxury markets. With in-bound shoppers from China contributing a staggering $8bn in retail and average e-commerce basket size tripling over the past 2 years, set to reach 18% share of luxury by 2025, Australia is one of the fastest-growing luxury markets in the region. Powered by the dual forces of domestic demand - fuelled by rapid digitization of both purchase and delivery - and the continuing flow of overseas travellers attracted by the nation's incomparable sights and experiences, Australia is the region's best example of Eastern and Western commercial values coming together. What happens next? The best way to predict the future is to invent it. L'Atelier exists to invent the customer experience of tomorrow. That's where you come in.

Reporting of the role

This role reports directly to the Director.

3 best things about the job:
  • You will join an exciting relatively new agency, powered by GroupM, created specifically to service LVMH Group and their Maisons across the Asia Pacific region. You will work directly with the LVMH Maison marketing team in Sydney. You will be connected to a fluid and fast-moving regional team that will support and nurture your development with training, mentorship, and constant feedback. You will be set up for success.
    2. You will deliver media development and implementation for iconic Maisons in a hyper-competitive, fast-paced environment that represents the absolute pinnacle of luxury marketing. This is a once-in-a-career opportunity to shape the future of luxury for the next generation of Australia's luxury consumers through the power of media.

    3. You will be supported with the cutting-edge planning and optimisation tools, and reporting processes that are designed to maximise output and minimise the drudgery. You will be judged by your work - and this role will enable you to do the best work of your career

  • Measures of success

    In three months:
  • Dive into the category history, the Maison's product lines (past, present, future) to inform their media channel usage and evolution.
  • Become fully up-to-speed in the Australian luxury media landscape, and competitor media landscape specifically, having met with all relevant stakeholders and media partners - with a large focus on the strategic us of digital and social.
  • Be completely fluent in the language of L'Atelier, systems and processes - to ensure flawless execution of Maison's traditional, digital and social campaigns.
  • Deliver best-in-class digital execution that allows flawless campaign delivery for Maison

  • In six months:
  • Deliver best-in-class implementation planning cases that bolster the L'Atelier proposition in Australia
  • Worked on category trends & insights thought-pieces that keep the Maisons team in Sydney and the L'Atelier team across the region, up-to-date on all things 'luxury in Australia'.
  • You will be an integral component of the L'Atelier regional community, leveraging youth and experience of 'new luxury' to inspire your colleagues around the region to 'think young'.

  • Key responsibilities of the role:
  • Digital evolution: you will be driven to understand insights and learning from previous campaigns to inform future decision
  • Deliver best-in-class media implementation that bolsters the L'Atelier proposition in Australia
  • Digital knowledge: you understand the Australian digital landscape, buying/evaluation principles and tools required to both plan and implement campaigns (DCM, Facebook Business Manager, Youtube, Sizemek)
  • Category Passion: you will avidly follow the catwalk shows of Paris and Milan, recognising the work of designers by reading their artistry in the forms and flows of new collections, and following the reactions in Australia's media. You are responsible for knowing more about 'street couture', luxury influencers, and emerging trends than anyone else in Australia.
  • Project and People Management: You will need to manage yourself to ensure resources are always optimised in the right places, that you're motivated and happy, and that deliverables are met on time and above expectations. This is a careful balance.

  • What you will need:
  • A passion for luxury
  • Superior attention to detail
  • Knowledge of digital & social media platforms
  • An ability to multi-task
  • Strong time management skills
  • Confidence in extracting insights to inform future recommendations
  • A well-informed point of view on the media landscape
  • A creative mind and positive approach

  • About You:
  • You have most recently worked in a digital and/or social implementation role
  • You have a curiosity about numbers and about the human behaviour driving these numbers
  • You are well versed in the Australian digital landscape
  • You are organised and you obsess the details - but without losing sight of the big picture
  • You are a passionate optimist who enjoys the thrill of the ride
  • You have personal points of view on what the future of luxury looks like in Australia

  • About GroupM

    GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

    Discover more about GroupM at www.groupm.com
    Follow @GroupMAPAC on Twitter
    Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

    #LI-DNI

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