Senior Marketing Analytics Manager New

Melbourne, Victoria, au
Company: REA Group
Category: Management Occupations
Published on 2021-06-12 19:10:03

We’re REA

An Australian start-up success story we’re quietly proud of.

From a garage in Melbourne to the global stage is an achievement we’re humbled by. Our idea to put pictures of houses on the internet has blossomed since 1995, and we now have businesses across Australia, Asia, India and North America.

Our purpose is to change the way the world experiences property. No matter where you’re at on your property journey, we’re here to help on every step – whether that’s buying, selling, renting or renovating.

Some of our brands include realestate.com.au, realcommercial.com.au, spacely.com.au, Flatmates.com.au, Smartline.com.au and Proptrack.com.

What we’re doing

Analytics & audience data is at the heart of decision making and drives critical marketing decisions. We are scaling up our audience insights and analytics team in the Audience & Marketing division to transform and provide richer data stories and strategic insights across all our key consumer audience segments.

What the role is all about

The Senior Marketing Analytics Manager is a newly created role with a primary focus to lead the marketing analytics function for REA Group. We are looking for an exceptional Analytics Manager who is keen to understand audience trends and the stories that data can tell as well as someone who is passionate about uplifting internal analytics capability.

This role will suit someone who is highly inquisitive, an innovative and strategic thinker, self-motivated and who thrives in a dynamic and fast-paced environment.

What you’ll be doing:

  • Drive the marketing analytics strategy for REA Group and work collaboratively with multiple stakeholders to enhance our marketing analytics tech stack.

  • Define a roadmap of strategic audience deep-dives and exploratory analysis.

  • Support the Executive Manager, Insights & Analytics to make recommendations on opportunities for growth and strategic success drivers.

  • Build a central resource for audience analysis and insights.

  • Uplift internal analytics & insights capability through coaching, training and upskilling programmes.

  • Manage a Senior Insights Analyst and mentor other team members.

  • Be the key point of contact for audience attribution analysis ensuring relevant digital data is 100% accurate and available in the required analytics platform and data warehouses.

  • Consulting with data science to drive predictive audience analysis such as forecasting and audience behaviour modelling.

  • Engage with the Tag Management team to help improve solutions for managing tracking across all marketing analytics.

  • Lead and manage ad-hoc analytical requests from internal stakeholders, prioritising accordingly.

  • Who we’re looking for

    The role is suitable for someone who has already developed strong hands-on ‘technical’ skills in marketing analytics with proven people management skills.

  • Substantial experience working in senior analytics roles.

  • People management skills with the ability to manage and mentor a team of analysts.

  • Extensive experience in advanced digital analytics tools that cover website and mobile usage (eg, Adobe Analytics, Google Analytics)

  • Experience in driving actionable insights using advanced analytics.

  • Solid understanding of digital marketing in SEM (Search Engine Marketing) / PPC (Pay Per Click), Social, and SEO (Search Engine Optimisation) strategies

  • Extensive experience working with attribution models (eg. Last touch attribution).

  • Ability to quickly understand a business objective, problem solving to create an analytical solution and stakeholder communication.

  • Experience using business intelligence systems such as Tableau.

  • Experience in managing multiple projects at the same time, within tight deadlines.

  • Exceptional storytelling and visualisation skills to clearly communicate insights and explain complex analysis in an easy-to-understand way.

  • Self-motivated with a positive attitude.

  • Familiar with tag management solutions (eg. Tealium) and a basic understanding of the principles of JS and HTML.

  • Highly analytical, logical, and a critical thinker with an eye for detail.

  • Demonstrated experience and passion for solving problems.

  • Work productively in a fast-paced and agile environment.

  • But we don’t just look for someone based on their skills and expertise. It’s our connection, acceptance and genuine care for each other that makes REA a great place to work. That means you also need to be:

  • Savvy minded and have the ability to think a little left of field / outside the box

  • A strong and creative communicator

  • Friendly, approachable and have good relationship management skills

  • An avid supporter of our fully inclusive culture - we celebrate difference and ensure that everyone belongs

  • The REA experience  

    The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.
     

    We offer: 

  • Onsite/online health and wellbeing programs, including yoga and meditation classes

  • Because We Care program which includes volunteer leave and community grants, to ensure you have the opportunity to give back to your community

  • Hack Days so you can bring your big ideas to life

  • An additional day of leave just for your birthday

  • A flexible working environment meaning we strike the balance of what you need and what works for the business (and yes, our leaders fully understand the flexible working policy)

  • A hybrid approach to the future of work - https://www.rea-group.com/blog/the-way-we-work-at-rea-a-hybrid-approach/

  • Industry leading gender-neutral parental leave

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